Ruti Danan is a fashion haute couture designer who is widely recognised as a highly talented and dedicated creator who continuously creates distinctive and exquisite designs. Ruti’s dedicated approach to dressing women and her innate sense of style lends her work a definitive balance. From her studio in London, Ruti Danan’s made-to-order service offers her clients the chance to enjoy the luxury of one-to-one attention, a perfect fit and unique design. Her designs are sexy yet subtle, always leaving something to the imagination; intricate in detail, yet pure in silhouette.
With a degree in Architecture and background in both theatrical costume and fashion design, Ruti came to London from her native Israel in 1988 where she furthered her creative passion for art and the design process. Working for British textile designer Nigel Atkinson and Japanese designer Michiko Koshino she honed skills in tailoring and fabric development as a continuation of her time spent in the Sinai Desert conducting research and experimentation with fashion design before coming to the UK.
Ruti worked as part of the Alexander McQueen Studio team during two years from 1994 to 1996. These now legendary moments Ruti experienced yielded collections like the controversially yet powerful “Highland Rape” from Autumn-Winter 1995, a transitional yet directional Spring-Summer 1996 show titled “The Hunger”, and finally in a pivotal career changing moment “Dante” from Autumn Winter 1996 shown both in London and later in New York. Ruti Danan was a key participant in the world of McQueen during some of the most pivotal moments of British Fashion and Culture in the early 90s. Ruti’s archive reflects a relentless dedication to preserving his legacy through expertise and personal account.