Ruti Danan's creations are frequently worn to premieres, galas, private views and other high-profile events. Many devotees have commented on how special a Ruti Danan couture piece makes them feel. Once off the hanger and on the body, a metamorphosis takes place, the grateful, fluid lines give the wearer an added poise and elegance which speaks for itself. These are indeed couture clothes which have the power to make an entrance without being over-powering.

Lovingly fashioned out of gossamer-sheer chiffons, radiant silks and fragile lace, her trademark evening dresses have a magical quality, sylphlike in their feminine allure and romance. Equally assured at designing tailored garments, Ruti's refined suits have a crisp, coolly elegant appeal. Each hand made piece of Ruti Danan's exclusive micro-label collection reveals her expertise in cutting and draping luxury fabrics to enhance the body, transforming the wearer into a modern-day goddess.